Streamlining the registration and onboarding process for a new collaboration tool

 
Number of interviews: 7; Number of design iterations: 8; Usability tests: 16
 

For this client project through General Assembly, I teamed up with three other UX designers and conducted a three week design sprint that targeted customer drop offs.

The Problem:

Axis Workshops had a very large drop off of users who had signed up but never made it to the actual product. Axis were in the process of re-designing both their homepage and app so in the beginning they wanted us to focus on the registration for new users. Later on in the project we were asked to address usability issues on the homepage and the app.

My Role:

My role within the team covered many aspects of the design process. I took the lead on facilitating a virtual design studio with the Axis team. This workshop allowed us to combine our brainstorming and problem solving with Axis’ fresh ideas. Alongside this facilitation, I helped gather insights into how Axis’ product was currently being perceived, this was achieved through user interviewing and usability testing. I contributed to the overall look and feel of the designs whilst prototyping them to allow us to perform usability testing. 

 
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The Process:

We covered the whole end-end Double Diamond design process. It is a design thinking framework that enables a designer to first broaden their understanding of the problem. They then narrow down their vision into a single definition of the problem. From here, they expand to cover as many solutions to the problem as possible before condensing into a single deliverable solution.  Within this process, there are many methodologies that, as a team, we covered. These included, but not limited to;

  • User Interviewing

  • User Personas

  • Usability Testing

  • Wire-framing

  • Prototyping

  • Affinity Mapping

  • Competitor Analysis

  • Workshop Facilitation

 
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The Solution:

By the end of the project we had; conducted 7 interviews that gauged what the users were thinking, held 16 different usability tests on various aspects of their products, ideated our solutions 8 times based off user feedback, presented all our findings/insights and final solution to the client in a remote presentation.

We delivered three designs to Axis Workshops:

  1. Re-skinned and updated website homepage that visually tells the story of the brand

  2. A simple registration process that targets customer drop offs

  3. A product that is more user-friendly and intuitive to the user

Key Learnings:

This project was very challenging but at the same time greatly rewarding. There are many things I’ve learnt whilst undergoing this project but there’s one thing I’d like to share:

  • Public Speaking: I find public speaking extremely challenging but what better way to get over your fear than to jump straight into it. So I volunteered to facilitate a remote workshop with Axis and although this was quite scary at the time, by the end of it I felt an enormous sense of accomplishment!

 

 

Please click here if you’d like to read the full case study on Medium.

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